Struggling to switch from work to wind down? Master the art of scentscaping, also known as fragrance zoning. This rising fragrance self-care trend is all about allocating different scents for each space to influence your mood, productivity and wellbeing. Follow our guide with know-how from our in-house experts, including the all-important question: Scented Candle, Aroma Reeds or both?
‘‘As the beginning of your home and the first ‘zone’ your guests enter, it’s important to create a welcoming impression in the hallway’’, explains Krupali, our Retail Interior Designer. ‘‘As it’s a very busy, demanding space that gets taken over by storage, the best way to personalise it is with a plant, mirror and an uplifting fragrance.’’
Choose: Orange & Bergamot
Why? Our radiant citrus icon captures a Mediterranean courtyard filled with orange trees and neroli blossoms. Aroma Reeds will ensure a steady stream of scent, but to make a long-lasting impression, Krupali’s tip is to ‘‘fragrance layer with a candle to deepen the scent.’’
Whether it’s trying out a new bake or meal prepping, ‘‘playful and refreshing notes will always bring out your creative flair’’, recommends Martyna, Home Fragrance advisor at our flagship Regent Street store in London. ‘‘Aroma Reeds give the right amount of subtle diffusion and won’t overpower other scents in the room.’’
Choose: Delicious Rhubarb & Rose
Why? Our floral-fruity classic is a scrumptious recipe of vibrant grapefruit, tart rhubarb and creamy vanilla. Reminding Martyna of her days baking at university, the fragrance ‘‘always brings life to any space’’.
Krupali, in-house Retail Interior Designer
‘‘Your style of ‘escapist’ fragrance will transform this space from a functional room to the ultimate personal spa’’, says Martyna, ‘‘Candles are great for extended bathtub moments, while Aroma Reeds cannot live in steamy conditions and are more suited for a downstairs cloakroom.’’
Choose: Coastal Cypress & Sea Fennel
Why? Inspired by the purifying power of azure blue, Senior Perfumer and creator Carla Chabert describes this as an ‘‘awakening scent reminiscent of a sea breeze with fresh salted cypress, marine notes and cold spice – the perfect match for an AM bathroom routine’’.
When you’re reading, journalling or meditating, seek out heavier, warm aromas for your relaxing evening ritual.
Choose: Mesmerising Oudh Accord & Gold
Why? ‘‘This resinous fragrance creates a bedroom cocoon that gives sleepy vibes,’’ says Sophie, Brand Manager, ‘‘I love the smoky black tea and honeyed notes, like a luxuriously scented blanket.’’ Intensify the experience with an extra candle and gaze at the soothing flicker of flames; a simple way to meditate and unload your thoughts.
Carla Chabert, Senior Perfumer
